Silver Hill Duck Managing Director Micheál Briody
At home our award winning products can be found in retail stores nationwide, selected butchers and on our online e-commerce site www.duckshop.ie . We have a wide range of fresh and convenient duck products available to customers which are easily accessible and conveniently cooked – allowing you to cook a 5 star meal at home while making memorable family moments. Our products such as Crispy Duck & Pancake, Confit Duck Legs & Duck Fillets are annual award winners at the Irish Quality Food Awards, Great Taste Awards and Blas na hÉireann.
In March 2019 Fane Valley Group acquired Silver Hill Duck. Fane Valley is a progressive agri-food business, based in Northern Ireland and has been Silver Hill’s feed nutrition partner for over 20 years. The announcement secured ongoing investment in the development of the existing production site at Emyvale to keep pace with rapidly growing global demand for the famous Silver Hill Duck.
Silver Hill Duck has achieved tremendous success in recent years, in both domestic and overseas markets. We have more than doubled production in the last five years from 36,000 ducks per week to 82,500 per week.
Marked success has been achieved amongst Asian customers due to the superior roasting qualities of the Silver Hill Duck. We are the proud supplier of head on duck to the very best Chinese & Asian restaurants in Ireland and the UK for almost 40 years. It also commands a premium price in Singapore, Hong Kong & Macau where chefs have christened Silver Hill’s unique breed of duck ‘The Mother of All Duck’. Additional sales enquiries have also come in from Malaysia, Thailand, Indonesia & mainland China based on this success.
INTRO
Click through our gallery to see our highlights over the years
THE SILVER HILL DUCK
Silver Hill Duck is founded by Ronnie and Lyla Steele, in Emyvale, Co. Monaghan starting out with just six top quality ducks. Over time these were developed into a unique breed, the Silver Hill Duck.
THE FIRST AWARD
We sent our first order of the increasingly popular Silver Hill Duck to Germany. Silver Hill also win the prestigious Irish Export Award in the same year.
5 STAR PILLOWS
A state of the art Feather Plant is constructed to produce premium Duck Down Duvet & Pillows. These will in time become the preferred choice for 4 & 5 star hotels worldwide.
THE HATCHERY
A new hatchery & breeding farms are built in different local locations to meet growing demand of the Silver Hill Duck.
CHINATOWN
A milestone moment. Silver Hill Duck sells its first load into Chinatown in London. This paved the way for our company to become the number 1 supplier of Head On Duck to the Chinese UK Market for decades to come.
45 YEARS
We celebrate 45 years in business with our ever expanding customer base from all around the world.
ORIGIN GREEN
Ireland is the first country in the world to introduce a sustainability program for the food industry. Silver Hill Duck becomes a founding member of Bord Bia’s Origin Green Sustainability Scheme.
SOUTH EAST ASIA
A major breakthrough in the Asian Market sees Silver Hill begin exporting to the Singapore Market. Hong Kong & Macau soon follow and Silver Hill Duck are now selling into over 24 countries worldwide.
IRISH EXPANSION
Supplying over 800 Irish & UK Supermarket outlets daily with our wide range of duck products, Silver Hill Duck is now the fastest growing product in the poultry category in both markets.
THE CENTRE OF EXCELLENCE
A new Centre of Excellence opens in Emyvale, Co. Monaghan, our home since 1962. This allows us to meet growing demand at home & abroad and make significant investment in expanding our workforce.
BORD BIA EXPORT AWARD
Silver Hill Duck win the prestigious Bord Bia Export Award for our success in overseas markets. A fantastic achievement for our outstanding and dedicated team of employees.
CONTINUING SUCCESS
Our popular range of Retail Products are annual award winners at Food Awards such as Blas na hÉireann, Irish Quality Food Awards and the Great Taste Awards. Our Management Team are also awarded the Deloitte Best Managed Company Award for a remarkable 9 years in a row.
FANE VALLEY GROUP ACQUISITION
Silver Hill Duck which has been wholly owned by the innovative Steele family for the past 58 years is acquired by Fane Valley Group. An exciting new era dawns for the company with the new owners backing the existing Silver Hill management team to continue to grow the Emyvale based operation in the years ahead.
NATIONAL EXPORT AWARDS
A huge milestone for the company as we win three national export awards – Irish Exporters Association Exporter of the Year, Bord Bia Food & Drink Exporter of the Year & Asia Matters Exporter of the Year.
COMPANY REBRAND
The most significant rebrand in the company’s history is initiated bringing a refreshed, unified visual identity which reflects Silver Hill Duck’s brand roots, values and purpose across packaging, digital and print.
MARKETING CAMPAIGN
We launched our first ever all Ireland nationwide Marketing Campaign creating emotional connections to eating duck at home. New creatives were launched across numerous channels, including digital, social, outdoor, print and in-store.
ORIGIN GREEN GOLD MEMBER
Silver Hill Duck were awarded the Gold Standard certification from Origin Green for excelling in their efforts & investment in making Silver Hill the sustainable business it is today.
DISNEYLAND PARIS
The best duck in the world is now available in the most magical place in the world! We are proud that millions of visitors will now enjoy the Silver Hill Duck from our small corner of the world.
FOOD AWARDS
Some of our products
Over 58 years of experience and continued development has yielded the optimum bird for flavour, texture and consistency.
